My story
I WAS BORED.
Of playing small. Of overthinking. Of avoiding. Of being lost.
I paid a high price for loitering in that state for far too long. Years of saying yes when my gut said no. Of running other people's playbooks with my name on the front. Of being very good at the job and nowhere near myself in it. It cost me years, money and a good deal of my peace.
So I stopped. This is what I built instead.
TWENTY YEARS of doing everything "RIGHT".
I ran nightclubs for ten years, restaurants for five and events for thousands. I headed up comms for a two-billion-pound business. MSc in Leadership and Strategy, Master Certified Coach, the full CV. On paper: sorted.
In practice, I was following strategies built by experts for an average woman who doesn't exist. They made perfect sense on the surface and left me feeling hollow.
I KEPT THINKING THE PROBLEM WAS ME...
That if I worked harder, read one more book or hired one more expert, I'd finally feel like myself at work.
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Then I read my own design. Properly.
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Then I read my own design. Properly.
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Then I read my own design. Properly.
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Then I read my own design. Properly.
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Then I read my own design. Properly.
THE PROBLEM WAS NEVER ME. The problem was that I had no strategy of my own.
I'm built to decide with my gut and my emotions, given time. I'd spent decades deciding from my head, on the spot, under everyone else's pressure. Half my chart is open, which means I'd been soaking up other people's urgency and calling it ambition.
Once I started treating Human Design as a business tool instead of a personality profile, everything flipped: what I said yes to, what I charged, who I worked with and when I rested.
Then I ran a workshop called Where Your Words Come From at Laura Belgray's infamous Shrimp Club retreat in New York. Afterwards people queued up (fine, begged) for me to look at their charts. That's where the Design Brief was born: a strategy document with a massive twist.
THAT'S WHEN I KNEW I HAD SOMETHING WORTH SHARING.
So, what do I actually do?
I help you build a life and business that fit how you're actually made.
Through Design Edits, Design Briefs and Design Reviews, I read your Human Design alongside twenty years of business strategy and turn it into decisions you can use: on money, visibility, relationships and your body. Written for real humans who didn't go to school for marketing and don't have six hours a day for Instagram.
No gatekeeping. No "it depends." No advice so vague it could apply to literally anyone.
Just your design, a strategy that fits it, and the occasional pep talk you didn't know you needed.
EXPLORE THE SERVICESHOW I WORK — The FAME method: Fear, Amplify, Mirror, Ecology →
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Based in South Wales, UK – out of her home office
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Thousands of clients in business health + habits
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Writes a substack here about whatever's on her mind
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Writes The Design Edit and Design Brief Bespoke To you
"This is like magic."
I feel so seen/ I feel like it's magic. It's a dream, so fascinating, engrossing, satisfying.
— Laura Belgray. Best Selling Author
"Learning more about me now than in the last 30 years."
Uncannily accurate. I found myself thinking, how does she know this? more than once. Almost chillin, in the best way.
— Nicole Khamooshi, Writer/Marketer
"I took this to my marriage guidance."
It's very specific in an almost spooky way. It really gets to the heart of who I am. I'm moving faster in my business and better in my marriage.
— Kara Kull. Writer/Coach
"This is the best experience."
Alex connected patterns, strengths, motivations and blind spots in a way that helped me better understand myself and the decisions I've been making in my life and business.
— Nicole Khamooshi, Writer/Marketer
"It's a boost."
I felt motivated. Alex gave me advice I hadn't heard from anyone before like how to sell which was eye opening. The way she talked about my writing motivated me start my next book.
— Laura Belgray. Best Selling Author
Come find me —
@thisis.elea
If you're into Human Design strategy that actually makes sense, visibility tips you can use today, and the kind of behind-the-scenes that's actually behind the scenes and not a perfectly staged flat lay — you're in the right place.
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