You’re designed



Writing the only
magazine about you*
Sunshine is
always the answer*
I used to mix cocktails for a living.
Now I mix decisions*
to succeed
I’ll prove it.
Coaching + Human Design (with just the right amount of woo) for one hell of a life.
Answer a few questions. Get a personalised read of how you operate, where you get in your own way and what to do next.

Then a personalised plan to turn that insight into real progress, across four pillars.
- Make more.Income
- Be seen.Visibility
- Relate better.Relationships
- Feel extraordinary.Body
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The Design Edit
£95
How you’re built, how you work and how you decide. Written for you, in 7 days.
Buy the Edit →
The Design Brief
£495
Your whole design, FAME, a 30/60/90 plan and a private 90-day dashboard.
Buy the Brief →
The Design Review
from £250
60 minutes, one to one on Zoom, on the decision in front of you right now.
Book a Review →Gossip
I feel so seen. I feel like it’s magic. It’s a dream, so fascinating, engrossing, satisfying.
Laura BelgrayThe way she talked about my writing motivated me to start my next book.
Laura BelgrayUncannily accurate. I found myself thinking, how does she know this? more than once. Almost chilling, in the best way.
Nicole KhamooshiIt’s like reading ‘The Book of Me.’ Everything was connected to everything else.
Sandra BookerIt’s very specific in an almost spooky way. I’m moving faster in my business and better in my marriage.
Kara KullI’ve stopped beating myself up for waiting to take action.
Stephanie Dosch
Hey, I’m Alex.
Master Certified Coach. MSc in Leadership and Strategy. Human Design obsessive.
I ran nightclubs, then events, then comms for a two-billion-pound business. Then I took a leap to do my own thing: help you stop running your life on someone else’s strategy.
Naive? Brave? Or just here to have one hell of a life.
More about me →












