Free: The Layer Cake, Human Design one slice at a time →

You’re designed

Writing the only
magazine about you*

Sunshine is
always the answer*

I used to mix cocktails for a living.
Now I mix decisions*

to succeed

I’ll prove it.

Coaching + Human Design (with just the right amount of woo) for one hell of a life.

Answer a few questions. Get a personalised read of how you operate, where you get in your own way and what to do next.

Then a personalised plan to turn that insight into real progress, across four pillars.

  • Make more.Income
  • Be seen.Visibility
  • Relate better.Relationships
  • Feel extraordinary.Body
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I feel so seen. I feel like it’s magic. It’s a dream, so fascinating, engrossing, satisfying.

Laura Belgray

The way she talked about my writing motivated me to start my next book.

Laura Belgray

Uncannily accurate. I found myself thinking, how does she know this? more than once. Almost chilling, in the best way.

Nicole Khamooshi

It’s like reading ‘The Book of Me.’ Everything was connected to everything else.

Sandra Booker

It’s very specific in an almost spooky way. I’m moving faster in my business and better in my marriage.

Kara Kull

I’ve stopped beating myself up for waiting to take action.

Stephanie Dosch
Alex Darby laughing

Hey, I’m Alex.

Master Certified Coach. MSc in Leadership and Strategy. Human Design obsessive.

I ran nightclubs, then events, then comms for a two-billion-pound business. Then I took a leap to do my own thing: help you stop running your life on someone else’s strategy.

Naive? Brave? Or just here to have one hell of a life.

More about me →