The Private Edition · 1:1 coaching

Coaching for one hell of a business.

Six months. Just the two of us. No jargon, no woo, no pep talks.

Just the work that changes what you do on Monday morning.

Length6 monthsSessions12In betweenVoice notesHuman DesignOptional

£1,000 a month · or £5,500 paid in full · Limited places

The Private Edition cover: pink with PRIVATE EDITION in brown and a polaroid of a woman striding

Coaching first. Human Design optional: bring your chart if you want extra levers to pull.

Let’s be honest

You know what to do. You’ve known for months.

01The price rise you keep pushing to next quarter.

02The post sitting in drafts.

03The hire you know is wrong but haven’t dealt with.

04The thing you’d do tomorrow if you weren’t quietly terrified of it.

That’s not a knowledge problem. It’s a you problem. (Said with love. I’ve had it too.)

This is coaching for the woman who’s bored of her own excuses. You’ve done the courses, read the books, nodded along on the podcasts. And you’re still having the same conversation with yourself every Sunday night.

A woman in a trench coat riding an escalator

Built on FAME

Find the cap. Take it off. Keep it off*

Six months of 1:1 coaching on the four things that cap every business I’ve ever worked in, run or rebuilt. Including my own. Including every client I’ve ever coached.

F · Fear

What limits you.

Fear caps your income. Not the dramatic kind. The polite kind. The “I’ll put my prices up next quarter” kind. We find it, name it, and stop it making your money decisions.

A · Avoidance

What hides you.

Avoidance caps your visibility. The pitch you talked yourself out of. The call you didn’t make. The thing everyone should know you do, that nobody knows you do. We stop you being the best-kept secret.

M · Mirrors

What reveals you.

Your relationships mirror it. Your team, your clients, your co-founder, the person across the kitchen table. They’re all showing you exactly where you get in your own way. Your current reality isn’t evidence of who you are today. It’s evidence of what you believed six months ago.

E · Energy

What sustains you.

Results you can’t sustain aren’t results. They’re a sprint before a crash. We build the version of you that can keep this up, without the 2am inbox. Without the stress keeping you stuck.

Make more. Be seen. Relate better. Feel extraordinary.

A woman in a leather jacket holding her phone

How it works

Six months. Twelve sessions.

0112 sessions over six months. Fortnightly, 60–75 minutes, on Zoom.

02Voice notes in between. For the moment before the decision, preferably not the post-mortem after it.

03FAME mapped to your business in session one. So we know exactly where the cap is, and we stop guessing.

04Every session moves you forward. What are you doing differently this fortnight? Not thinking. Doing.

You bring the business. I bring the questions you’ve been avoiding asking yourself.

Two women in blazers talking

Is this for you?

This is for you if.

*Your business works, but it’s costing you more than it should, in ways you don’t have an immediate answer for.

*You know you’re playing smaller than you could, and it’s starting to annoy you.

*You want someone who’ll tell you the truth, not clap for where you’re currently at.

*You’re ready to change what you do, not just how you feel about it.

It’s not for you if

You only want a cheerleader. You want someone to do it for you. You’d rather keep talking about it.

Investment

Six months. Pick how you pay.

Ad 01Six payments

Monthly

12 sessions · voice notes · six months

Fortnightly 1:1 sessions on Zoom, voice notes in between, and FAME mapped to your business from session one.

£1,000 / month

Ad 02One payment

Paid in full

Commit up front, keep £500

Everything in the monthly option, paid once. For the founder who’d rather decide than drip-feed.

£5,500

Places are limited, because I only take on clients I can give my full attention to. Apply with a few lines on your business, where you’re stuck, and what you want different in six months.

Just one big decision? See the Design Review →

Before you apply

Questions, answered.

Do I need to know my Human Design?

No. This is coaching first. If you want your Human Design in the room, tell me when you apply and I’ll bring it in. If you don’t, you’ll never hear the word gate.

How do I apply?

Hit apply and send me a few lines: what your business does, where you’re stuck, and what you want different in six months. If we’re a fit, I’ll send you the next step.

Do I have to commit to six months?

Yes. Change takes longer than a fortnight, and so does keeping it.

What happens between sessions?

Voice notes. Send them when the decision’s in front of you, not after it’s made.

Can my business pay?

Yes. I can invoice your business directly.

Is this therapy?

No. It’s coaching on real decisions, real numbers and real behaviour. Practical, not woo.

Alex lying on the floor laughing

Who you’re working with

I used to mix cocktails. Now I mix decisions.

I used to mix cocktails for a living, in the running-million-pound-nightclubs way. I’ve spent my career observing people while creating exceptional experiences, and making others a lot of money in the process.

I ran nightclubs, then events, then comms for the same two-billion-pound business. I’ve rebranded household-name British high-street brands and led some of the best teams. Then I leapt, and I’ve spent the ten years since running my own thing.

I’m a Master Certified Coach with an MSc in Leadership and Strategy. Which means I’ve sat on both sides of the table: the one where the decisions get made, and the one where they get avoided.

More about me →

You don’t need more information

Someone in your corner. Who won’t let you hide.

QualifiedMaster Certified CoachHCI · MSc Leadership & StrategyUniversity of Birmingham · Certified Business CoachNotion · Integrative Health CoachHCI · Transformational Coaching MethodCertified since 2019

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